When i had compiled the poster i had planned, I found i was not happy with the way it looked. For one the font didn't stand out against the background and was hard to read, but also the poster just didn't have the striking image i hoped it would. The cut out of the band looked unnatural against the patterned background, but not in an artistic way, it looked quite amateur. The poster was too dark and wasn't striking enough, so now i've changed my idea and am going for a much simpler, more powerful image. I originally didn't want the band members picture to feature heavily in the poster, and wanted it to focus far more on the art, as is common in the Folk genre, however as they are an unknown band I realized they needed something far more eye catching that sold the band whilst they were still small, then once they were more well known they could move their focus back to the music, and just have art on their poster. We have however stuck to the convention of only using art on the front cover of the digipak. To make the advert more conventional I've stylized the photo of the band, so it is more like having art on the poster. I originally just gave the image a blue tint, but i decided i wanted something far more interesting, and wanted a range of bold colours as can be seen in the Bon Iver poster in my research. So far I've given the image a cartoon-like feel and changed the contrast level so the colours are far bolder. I plan to use this effect on the ship and the band title, so the poster is still linked to the digipak through the font and the drawing of the ship.